Terms of use
The ground rules for using this website. Short, and much like everyone else's.
Last updated 20 August 2026. If anything here is unclear, email hello@sirotics.com.
These terms govern your use of the Sirotics website at sirotics.co.uk. By using the site you accept them. If you do not accept them, please do not use the site.
Who we are
This site is operated by Sirotics, a product innovation consultancy based at 124 City Road, London EC1V 2NX, England. You can reach us at hello@sirotics.com.
Using this site
You may use this site for lawful purposes only. You agree not to use it in any way that breaks any applicable law, that is fraudulent or harmful, or that attempts to gain unauthorised access to the site, its server, or any connected system. You must not attempt to introduce malicious code or place unreasonable load on the infrastructure.
Intellectual property
Unless stated otherwise, the content on this site — text, design, graphics, logos and code — is owned by Sirotics or used with permission, and is protected by intellectual property laws. You may view and print pages for your own reference. You may not republish, sell or systematically copy material from the site without our permission. The Sirotics name and logo are ours. Where we reference third-party names, standards or trademarks, those belong to their respective owners.
Our spinout
Some content refers to Kerneta and the open .dai format, which is released separately under the Apache 2.0 licence. That licence governs use of the format and its associated code, not this website.
Information on the site
The content of this site is provided for general information about our work. It does not constitute professional, technical, legal, clinical or regulatory advice, and should not be relied on as such. While we take care to keep the site accurate and up to date, we make no warranties that it is complete, current or error-free, and we provide it “as is”.
Enquiries
Submitting the contact form, or emailing us, starts a conversation. It does not create a contract or a client relationship on its own. Any engagement between us is governed by a separate written agreement.
Links to other sites
Where we link to third-party websites, we do so for convenience. We do not control those sites and are not responsible for their content or their handling of your data.
Our liability
To the fullest extent permitted by law, Sirotics will not be liable for any loss or damage arising from your use of, or inability to use, this site, or from reliance on its content. Nothing in these terms limits or excludes our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited or excluded under law.
Changes
We may update these terms from time to time. The date above shows when they were last changed, and the version in force is the one published here when you use the site.
Governing law
These terms, and any dispute arising from them or from your use of the site, are governed by the laws of England and Wales, and are subject to the exclusive jurisdiction of the courts of England and Wales.
Contact
Questions about these terms: hello@sirotics.com.